With the development of the artistic language of cinema and the emergence of auteur cinema, musical, visual and other quotations in movies are becoming more substantial due to the author’s (Director’s) aesthetics. Long-term development of cinema led to the appearance of a unique kind of borrowing — audio-visual citation, or the citation of “film in film”. Technically, it can be performed in three main versions: inset, overlay and reminiscence. This process, which is quite clear in formal terms, becomes more complicated due to the most important circumstance of modality arising in the author’s cinema, i. e. the nature of the citation, the Director’s attitude to the borrowed text. The article deals with some types of audiovisual quotations and references in film production: “respectful” citation, “reflexive”, “allusive”, “polemic” references, which not only activate the sensual experience of the “film in film”, but also become part of the intertextual polylogue, involving the viewer in creative participation in it.